The Atelier

Blissbysiddhi began in Goa with a simple frustration: ethnic wear that fits nobody in particular.

Standard sizing asks you to choose between two numbers and settle for whichever is less wrong. For most women that means a kurti that gapes at the shoulder, or one that pulls at the hip, or one that fitted perfectly for eight months and then did not.

So everything here is made the other way round. Nothing is cut until it is ordered. You send five measurements, and the piece is stitched to them, one at a time, in the studio in Goa. It takes two to three weeks, and it is the reason there is no warehouse full of stock waiting to be shipped the same day.

The allowance

Every garment leaves the studio with extra fabric folded inside the seams. It is invisible when you wear it, and it means that if your size changes — and it will, at some point, for most of us — any tailor can let the piece out instead of you replacing it.

It costs a little more fabric per piece. It is worth it.

The craft

Chikankari is a whitework embroidery tradition, worked thread by thread onto georgette, mul cotton and chanderi. It is slow, and no two pieces fall exactly the same way. Alongside it the studio works with handloom ikat, ajrakh prints and khan cotton — Indian crafts, cut into shapes people actually want to wear now.

Every size, every piece

XS to XXXL, across the whole collection. Not a separate range, not a limited selection — the same designs, the same fabrics, the same finish.

Talk to us

Siddhi answers the messages herself. If you are unsure about fit, want a custom length, or would like something in a shade that is not listed, message the studio on WhatsApp before you order.